Men's TRENDING : GENT'S POST https://gentspost.com/tag/trending/ Men's lifestyle authority on style, grooming, rides, fitness, travel and culture Sat, 12 Oct 2024 22:53:03 +0000 en-CA hourly 1 https://wordpress.org/?v=6.6.1 https://gentspost.com/wp-content/uploads/2021/04/ms-icon-310x310-1-80x80.png Men's TRENDING : GENT'S POST https://gentspost.com/tag/trending/ 32 32 Royalmount poised to expand Canada’s luxury scene with TimeVallée’s first flagship https://gentspost.com/royalmount-poised-to-expand-canada-luxury-scene-with-timevallees-first-flagship/ Fri, 11 Oct 2024 22:48:42 +0000 https://gentspost.com/?p=10948 TimeVallée Montreal flagship boutique in collaboration with Maison Birks at the RoyalMount mall in Montreal Quebec. (Photo: JF Galipeau)

In a major development for Canada’s expanding luxury market, TimeVallée has opened its first flagship store at Montreal’s highly anticipated Royalmount shopping centre. This store marks TimeVallée’s debut in Canada…

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TimeVallée Montreal flagship boutique in collaboration with Maison Birks at the RoyalMount mall in Montreal Quebec. (Photo: JF Galipeau)

In a major development for Canada’s expanding luxury market, TimeVallée has opened its first flagship store at Montreal’s highly anticipated Royalmount shopping centre. This store marks TimeVallée’s debut in Canada and its 50th boutique worldwide, signifying the brand’s commitment to broadening its international presence. In partnership with Maison Birks, a Canadian luxury icon, TimeVallée offers a curated selection of prestigious watch brands, blending rich heritage with modern craftsmanship.

Jean-Christophe Bédos, President and CEO of Birks Group (left), and Emmanuel Perrin, CEO of TimeVallée and Head of Specialist Watchmakers Distribution, running Richemont’s Specialist Watchmaker’s Maisons (right). (photos: Courtesy) flagship
Jean-Christophe Bédos, President and CEO of Birks Group (left), and Emmanuel Perrin, CEO of TimeVallée and Head of Specialist Watchmakers Distribution, running Richemont’s Specialist Watchmaker’s Maisons (right). (photos: Courtesy)

Jean-Christophe Bédos, President and CEO of Birks Group, expressed his enthusiasm about the partnership: “We’re thrilled to bring something entirely new to the Canadian market. TimeVallée offers an international luxury watch experience that is perfectly aligned with the growing demand for high-end retail in Canada. With Royalmount poised to become a major luxury destination, we’re confident that TimeVallée will help solidify that status.”

Royalmount [is] poised to become a major luxury destination,

Jean-Christophe Bédos, President and CEO of Birks Group

For Emmanuel Perrin, CEO of TimeVallée and Head of Specialist Watchmakers Distribution, running Richemont’s Specialist Watchmaker’s Maisons, the expansion into Canada was a natural progression: “Canada is a market we’ve had our eye on for some time, and partnering with Birks made perfect sense for us. We’ve had a longstanding relationship with Maison Birks through several of our brands, which allowed us to hit the ground running. This Montreal boutique is just the beginning, and we have exciting plans for the future.”

Canada is a market we’ve had our eye on for some time…

Emmanuel Perrin, CEO of TimeVallé
First Canadian g=flagship boutique front facade inside the new Royal Mountmall in Montreal, Quebec. (photo: Olivier Blouin)
TIMEVALLÉE MONTREAL first Canadian flagship Boutique, front facade, inside the new RoyalMount mall in the Montreal, Quebec area. (photo: Olivier Blouin)

A global gateway to luxury watchmaking: TimeVallée

Founded in Switzerland, TimeVallée, a Richemont brand, is renowned for offering an immersive and educational luxury watch retail experience. Unlike traditional mono-brand boutiques, TimeVallée brings together over 30 prestigious watch Maisons under one roof. The Montreal boutique includes iconic brands such as Baume & Mercier, Cartier, Chopard, Grand Seiko, Jaeger-LeCoultre, Panerai, and Piaget, making it a destination for both seasoned collectors and newcomers to the world of luxury watches.

The store’s design plays a crucial role in creating an inviting and luxurious atmosphere. The 2,800 sq. ft. space at Royalmount is inspired by the curves of Swiss valleys, with a colour palette of golden and champagne hues that reflect the elegance and craftsmanship of the watches. Each brand has its own dedicated space within the store, allowing customers to explore the unique heritage of each Maison.

“We designed TimeVallée to be open and welcoming, so customers can fully immerse themselves in the art of watchmaking,” said Perrin. “It’s about creating a space where both seasoned collectors and newcomers feel comfortable. We want to inspire a new generation of watch lovers who might be taking their first steps into the world of luxury watches.”

One of the store’s standout features is its interactive and educational approach. TimeVallée aims to demystify the world of luxury watches by making it accessible to everyone. “Our goal is to create an experience where customers can learn about the intricate craftsmanship behind each timepiece. Whether you’re here to make a purchase or simply explore, we want TimeVallée to feel like a welcoming space for all,” Perrin added.

VIP guests attend the grand opening of TIMEVALLÉE MONTREAL, in collaboration with Maison BIRKS, inside the ROYALMOUNT MALL. (Photo: JF Galipeau)
VIP guests attend the grand opening of TIMEVALLÉE MONTREAL, in partnership with Maison BIRKS, inside the ROYALMOUNT MALL. (Photo: JF Galipeau)

The future of Canada’s luxury market

The opening of TimeVallée at Royalmount is part of a broader effort to elevate Canada’s luxury shopping landscape. With other high-end brands like Rolex (operated by Raffi Jewellers), Gucci, Louis Vuitton, Michael Kors, Saint Laurent, Sandro, Versace and more, are also setting up shop at Royalmount, this new shopping centre is expected to rival Toronto’s Yorkdale Shopping Centre as a key luxury hub. For Montreal, Royalmount represents a significant leap forward in the city’s ability to attract high-end retailers and cater to the growing demand for luxury goods.

Royalmount is a game changer for Montreal…

Jean-Christophe Bédos, President and CEO of Birks Group

“Royalmount is a game changer for Montreal,” said Bédos. “It’s been a long time coming, but we’re finally seeing the infrastructure that high-end brands need to thrive in Canada. We believe this will become a focal point for luxury shopping not just in Montreal, but across the country.”

Bédos emphasized that Canada’s shifting demographics are driving the demand for luxury products. “Canada’s population is growing by about a million people a year, and many of these new Canadians come from countries where luxury shopping is part of their lifestyle. We’re seeing increased demand for high-end products, and TimeVallée is well-positioned to meet that demand.”

Some of the best dressed in attendance at the grand opening:

Jean-Christophe Bédos, President and CEO of Birks Group (left), and Emmanuel Perrin, CEO of TimeVallée and Head of Specialist Watchmakers Distribution, running Richemont’s Specialist Watchmaker’s Maisons (right) address the vip guests at the grand opening of the new TIMEVALLÉE MONTREAL boutique, in partnership with Maison Birks, at the RoyalMOUNT Mall. (photo: JF Galipeau)
Jean-Christophe Bédos, President and CEO of Birks Group (left), and Emmanuel Perrin, CEO of TimeVallée and Head of Specialist Watchmakers Distribution, running Richemont’s Specialist Watchmaker’s Maisons (right) address the vip guests at the grand opening of the new TIMEVALLÉE MONTREAL boutique, in partnership with Maison Birks, at the RoyalMOUNT Mall. (photo: JF Galipeau)

Looking ahead: Expanding TimeVallée’s presence in Canada

The Montreal boutique may be TimeVallée’s first Canadian location, but it certainly won’t be the last. TimeVallée has ambitious plans for the Canadian market, with the next store set to open at Vancouver’s Oakridge Centre in 2025. Perrin noted, “This is just the beginning for TimeVallée in Canada. We’re excited to bring our unique approach to other cities and continue building relationships with Canadian luxury consumers.”

As Canada’s luxury market continues to expand, the arrival of TimeVallée and the development of Royalmount signal a new era for high-end retail in the country. With its focus on heritage, innovation, and accessibility, TimeVallée is poised to make a lasting impact on the Canadian luxury landscape.

Perrin concluded, “The luxury watch industry is evolving, and so are our customers. We want TimeVallée to be a place where people come not only to shop, but to learn, experience, and connect with the world of fine watchmaking. We’re excited to be part of Canada’s growing luxury scene.”

Photo: Jimmy Hamelin local montreal influencers vip in attendance at the grand opening of the first canadian flagship in Montreal at the newly opened Royalmount Mall.
Photo: Jimmy Hamelin
Editors' note: Photos all courtesy of TimeVallée and Maison Birks, whom hosted a member of our team at the grand opening. All opinions expressed herein are our own.

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Status Symbols: Why Porsche has stayed on track as the tastemaker’s car of choice https://gentspost.com/status-symbols-porsche-tastemakers-car-of-choice/ Tue, 24 Sep 2024 00:01:23 +0000 https://gentspost.com/?p=10887 Porsche 911 Status Symbols Gent's Post leading vehicle sports car in the world Canada men's dream vehicle here near you

Editor’s note: Thrilled to present to you our highly anticipated column, led by none other than Canadian media industry veteran and award winning journalist, Shane Schick. The former editor-in-chief of…

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Porsche 911 Status Symbols Gent's Post leading vehicle sports car in the world Canada men's dream vehicle here near you

Editor’s note: Thrilled to present to you our highly anticipated column, led by none other than Canadian media industry veteran and award winning journalist, Shane Schick. The former editor-in-chief of Marketing magazine, fashion, technology and features writer, that goes the extra mile for the story.

Today, Shane Schick is locked in to explore only the best of the world’s brands for this new regular Gent’s Post column, that truly embody being defined as a status symbol. This month, we continue the Status symbols column, breaking down what makes Porsche’s iconic silhouette the ultimate status symbol for those who drive performance and style. #StatusSymbols


It wasn’t where you’d expect to find a Porsche parked. Earlier this summer I had spent too long wandering Toronto’s Queen St. West, and dove into a nondescript diner specializing in cheese steak in a state of desperate hunger. Only when I glanced up from my meal did I notice the car out front. 

There it was: the shield with the rearing horse over fields of red and gold, an emblem that hasn’t changed all that much since its debut in 1952. In this case, though, the logo was on the driver’s side door. 

After I finished eating I walked around the vehicle, which was clearly driven by employees working at a dealership. It was hardly the best advertisement for the top-ranked premium car of 2024 by J.D. Power. What is it about a Porsche that still carries such cachet – especially after the better part of eight decades?

The Porsche 550 Spyder was both street-legal and race-ready, blending competition with everyday use. Its successor, the 718, dominated motorsport in the late 1950s, a legacy revived in 2016 with the 718 Boxster and Cayman models.

The Porsche 550 Spyder was both street-legal and race-ready, blending competition with everyday use. Its successor, the 718, dominated motorsport in the late 1950s, a legacy revived in 2016 with the 718 Boxster and Cayman models. (PHOTO: COURTESY)

A luxury vehicle that fuels ‘social acceptance’

Forget about fuel efficiency, engine horsepower or any of the other specs. According to the brand, what the most important thing Porsche provides its owners is social acceptance, a benefit that puts the vehicle on a level with things we care about most: 

Those who enjoy social acceptance experience sustained, positive support from those around them. The need for social acceptance influences many major decisions in our lives: Whom we marry. The career we choose. Whether we buy a Porsche 911 Turbo S.

To some extent, you could credit a great deal of Porsche’s social acceptance to Tom Cruise. In his breakout 1983 film Risky Business, it was his character Joel who cemented the brand’s status with the line, “Porsche. There is no substitute” as he stole his father’s car for a joyride. 

Porsche has continued to make pit stops in pop culture ever since, from Weekend at Bernie’s to Legally Blonde. Along the way, something curious happened: what began as a sports car founder Ferdinand “Ferry” Porsche built primarily for his own purposes evolved into a luxury brand. 

The definitive proof came just a few years ago, when Brand Finance put Porsche’s value above Louis Vuitton, Gucci, Chanel and Hermes. On a less tangible level, you could see its status rising with the popularity of bumper stickers that joked “My other car is a Porsche.” It didn’t hurt that its circle of owners came to include tastemakers like Ralph Lauren and celebrity car enthusiasts like Jerry Seinfeld

Jerry Seinfeld’s collection is beyond world class. (Photo: COURTESY OF PORSCHE PALM SPRINGS)

Porsche has been able to tap into the aspirations of people who might never buy its vehicles (but talk enthusiastically about them) by opening what it calls Porsche Experience Centres. The next Canadian location, which is set to open in Durham region this fall, will offer Porsche-curious visitors a closeup look at its cars’vehicle dynamics, technology and a two-kilometre driving circuit. 

The first Porsche car – the 356 – was built on the grounds of a former sawmill in rural Austria
The first Porsche car – the 356 – was built on the grounds of a former sawmill in rural Austria. (PHOTO: COURTESY)

“Driven by Dreams”: Celebrating 75 years of Porsche

Porsche’s journey began in 1948 with the creation of the 356, a modest sports car that paved the way for one of the most recognizable brands in automotive history. Over the decades, Porsche built a reputation not just for performance but for embodying luxury and aspiration. From its starring roles in pop culture to its status among tastemakers, Porsche’s appeal has transcended the track.

“In the beginning, I looked around and could not find quite the car I dreamed of, so I decided to build it myself.”

Ferry Porsche
Tartan has been a unique design option on Porsche Turbo models since the first 911 Turbo was launched in 1974. Seen here is the legendary Porsche 911 Turbo “No. 1” with the McLaughlan tartan in red and blue (Photo: COURTESY OF Porsche)
Tartan has been a unique design option on Porsche Turbo models since the first 911 Turbo was launched in 1974. Seen here is the legendary Porsche 911 Turbo “No. 1” with the McLaughlan tartan in red and blue (Photo: COURTESY OF Porsche)

In 2023, Porsche marked its 75th anniversary, celebrating milestones in engineering and design that have defined the brand. In 2024, Porsche honoured the 50th anniversary of its Turbo, a game-changing innovation in performance cars, with events and special editions that underscored the technology’s enduring impact. These anniversaries show how Porsche balances tradition and innovation, keeping its iconic status alive.

The Porsche 911 T-Hybrid combines a turbocharged 3.6-liter engine with electric power for faster acceleration and enhanced performance, delivering 541 PS. This motorsport-inspired hybrid system is focused on efficiency and speed. (PHOTO: COURTESY OF PORSCHE)

The Porsche 911 T-Hybrid combines a turbocharged 3.6-liter engine with electric power for faster acceleration and enhanced performance, delivering 541 PS. This motorsport-inspired hybrid system is focused on efficiency and speed. (PHOTO: COURTESY)

Where Porsche is headed next

The challenge with a brand like Porsche, and especially signature models like the 911, is that they need to continue developing. Even the company’s own chief designer worries the vehicle has gotten too big. The plus side is that with additional size comes more capacity for innovation: witness the forthcoming 2025 Porsche 911 GTS T-Hybrid First Drive, which is already drawing raves for its unique approach to electrification


The T-Hybrid system in the new 911 Carrera GTS is a key part of Porsche’s electrification strategy, showcasing continuous advancements in high-performance technology for enhanced driving dynamics. (PHOTO: COURTESY)

The T-Hybrid system in the new 911 Carrera GTS is a key part of Porsche’s electrification strategy, showcasing continuous advancements in high-performance technology for enhanced driving dynamics. (PHOTO: COURTESY)

During a recent lap on Germany’s famed Nürburgring race track, meanwhile, the Porsche Panamera set a new speed record in the “executive segment. Even when its cars aren’t moving people are impressed: a prototype Porsche Taycan also set a record for its wireless charging speed. 

Porsche Models Lineup
Photo: Screenshot from PORSCHE website.

These kinds of details matter, because a great car has to have more than a beautiful design, movie credits and celebrities who take the wheel. Porsche’s popularity will only stay in high gear if it continues to prove there is as much to admire under the hood as there is with the naked eye. 

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Inside Clare W Keller’s vision at UNIQLO: redefining menswear, colour and more—for a global audience https://gentspost.com/clare-w-kellers-uniqlo-c-redefining-menswear-collection-fw2024-interview/ Mon, 23 Sep 2024 16:29:10 +0000 https://gentspost.com/?p=10871 CLARE W KELLER UNIQLO C FW 2024 Fall Winter COLLECTION INTERVIEW MEN'S FASHION MENSWEAR NEW CREATIVE DIRECTOR

Clare Waight Keller’s move from high-fashion couture to the accessible global giant UNIQLO has turned heads, but it’s clear she’s ready to make her mark in a new way. Known…

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CLARE W KELLER UNIQLO C FW 2024 Fall Winter COLLECTION INTERVIEW MEN'S FASHION MENSWEAR NEW CREATIVE DIRECTOR

Clare Waight Keller’s move from high-fashion couture to the accessible global giant UNIQLO has turned heads, but it’s clear she’s ready to make her mark in a new way. Known for her sophisticated designs that blend elegance with functionality, Keller is taking on the role of creative director with a fresh perspective. What’s especially exciting is her new focus on menswear, a category she’s integrating seamlessly into her broader design philosophy, along with her striking use of colour to connect with UNIQLO’s vast, global audience.

CLARE W KELLER, Creative Director of UNIQLO. (PHOTO: COURTESY)
CLARE W KELLER, Creative Director of UNIQLO. (PHOTO: COURTESY)

Keller’s first menswear line with UNIQLO, part of the Fall/Winter 2024 UNIQLO : C collection, marks a new chapter not just for her but for the brand. And at the heart of her design vision is a commitment to creating pieces that work across cultural and gender boundaries, offering a level of versatility that speaks to modern, global fashion consumers. “Why not be amazing to be able to dress that many people on a global scale and affect change in that way?” she said, when we sat down for a quick chat at an event in NYC as NYFW kicked off. Going on to mention that she’s excited about the reach her designs will now have. As she steps into her role, it’s clear that she’s bringing a fresh approach to UNIQLO—one that’s as much about innovation and versatility as it is about challenging traditional norms.

Menswear: a new frontier for Keller

While Clare Keller is no stranger to luxury womenswear, her new focus on menswear with UNIQLO represents a significant shift. The brand has always catered to a strong male customer base, with half of its shoppers being men, but Keller’s involvement adds a new layer of sophistication and depth to UNIQLO’s menswear offerings.

“For me, I’ve always loved the interplay between the utility of men’s clothing and the elegance of womenswear,” she shared. This collection allows her to push that dynamic further, offering pieces that feel modern and practical while remaining true to UNIQLO’s LifeWear philosophy—providing comfort, function, and quality at accessible price points. “I wanted to create pieces that feel timeless, but still have that modern, city-ready look.”

I wanted to create pieces that feel timeless, but still have that modern, city-ready look.

Clare W Keller, Creative director of uniqlo

The menswear in the UNIQLO : C collection is full of standout pieces that reflect this approach, including oversized broadcloth shirts, relaxed wool-blend knits, and a versatile utility parka designed with performance in mind. These pieces are not just practical but elevated, showcasing Keller’s ability to marry comfort with sophisticated design. “The parka is one of my favorite pieces—it’s hyper-light, showerproof, and has an extended collar for that extra level of functionality, but it’s still incredibly stylish,” she said.

Uniqlo C Clare W Keller UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)
UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)

Colour as a signature: making her mark

One of the most noticeable ways Keller is making her mark at UNIQLO is through colour. While the brand is known for its simplicity, Keller has injected a new level of vibrancy and nuance into the Fall/Winter 2024 collection, using colour to add depth and cohesion across menswear and womenswear.

“The first thing I did when I got involved was focus on colour,” she revealed. “I wanted to bring in more nuanced tones—shades that make sense together, that allow people to mix and match easily.” This approach is a departure from the brand’s previous ‘rainbow’ approach to colour, offering instead a more curated palette where pieces work in harmony. Whether it’s the deep indigos of the Japanese denim or the mustard yellow that’s already trending, her focus is on colours that connect visually and emotionally with customers across the world.

It’s this attention to detail that sets her work apart. The use of colour in this collection is not just about aesthetics—it’s about functionality and versatility. “For me, it’s about making sure that when someone walks into a UNIQLO store, they can easily put pieces together. The colours should work naturally, whether you’re picking up a jean from menswear or a knit from womenswear,” she said.

Already, her choices are resonating with UNIQLO’s global customer base. During a recent trip to Tokyo, Keller observed some of her new colours, like a vibrant mustard yellow and a soft melange green, already becoming top sellers. This kind of impact speaks to her ability to blend her luxury background with UNIQLO’s commitment to making quality fashion accessible.

Uniqlo C Clare W Keller UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)
Uniqlo C Clare W Keller UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)

A global vision for LifeWear

As Clare Keller steps into her new role, she brings a global perspective that reflects both her past experience and UNIQLO’s vast reach. The brand’s commitment to LifeWear—clothing designed for everyday life, with a focus on quality, comfort, and timelessness—aligns perfectly with Keller’s philosophy of creating pieces that transcend borders.

“I travel a lot for work, and one of the things I love is walking through cities and observing how people dress. It gives me a real sense of how people want to look and feel in their clothes,” she said. Her global outlook means she’s constantly thinking about how fashion trends will resonate with customers not just in Tokyo or London, but around the world. “You can’t impose your vision of fashion on people—you have to feel what’s in the air.”

This international approach is crucial as Keller works to evolve UNIQLO’s collections to be more culturally aware, while still keeping the brand’s DNA intact. From the oversized, baggy silhouettes currently in style to her predictions of how trends will shift in the next 12 to 18 months, Keller is already shaping the future of LifeWear in a way that feels modern and relevant.

Uniqlo C Clare W Keller UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)
Uniqlo C Clare W Keller UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)

Menswear and beyond: a sustainable future

As UNIQLO’s new creative director, Keller is also deeply invested in the future of fabric innovation and sustainability. “The fabric technology here is incredible,” she shared. “Some of the fabrics we’re working on take 18 months to develop, and the science behind them is amazing.” This innovation allows Keller to create pieces that aren’t just visually stunning but are high-performing in terms of functionality and sustainability.

Currently, about 25% of UNIQLO’s collections include sustainable materials, but Keller is eager to push that number higher. “We’re always working toward more eco-friendly practices, and I think that’s going to be a huge focus for us going forward,” she noted. As she integrates sustainability into her designs, it’s clear that Keller sees this as an essential part of her role in shaping the future of fashion.

Uniqlo C Clare W Keller UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)
Uniqlo C Clare W Keller UNIQLO C FW 2024 COLLECTION. (PHOTO: COURTESY OF UNIQLO)

Redefining LifeWear: a new standard for global fashion

Clare Waight Keller’s arrival at UNIQLO marks a turning point for the brand and for the designer herself. Her ability to blend the utility of menswear with the elegance of womenswear, all while focusing on accessibility, colour, and sustainability, is setting a new standard for what LifeWear can be. For a global brand like UNIQLO, this is exactly the kind of fresh perspective needed to stay relevant in an ever-evolving fashion landscape.

As she moves forward, Keller is poised to continue challenging traditional fashion norms, pushing boundaries, and making fashion more inclusive and accessible to people around the world. “This isn’t about scaling down luxury; it’s about bringing good design to everyone,” she said.

With Clare Waight Keller at the helm, the future of UNIQLO is brighter—and more stylish—than ever.

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Mercedes-AMG and NBA star Shai Gilgeous-Alexander launch “AMG Uncovered” social-first video series https://gentspost.com/mercedes-amg-and-nba-star-shai-gilgeous-alexander-launch-amg-uncovered-social-first-video-series/ Fri, 15 Mar 2024 22:40:57 +0000 https://gentspost.com/?p=9426

“AMG Uncovered” is breaking ground in the realm of automotive content, offering an intimate and unscripted look into the lives of Mercedes-AMG enthusiasts. This social-first video series, conceptualized and shot…

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“AMG Uncovered” is breaking ground in the realm of automotive content, offering an intimate and unscripted look into the lives of Mercedes-AMG enthusiasts. This social-first video series, conceptualized and shot by Rankin Creative, dives deep into the passion and stories behind these high-performance vehicles and their owners. The inaugural episode features NBA star Shai Gilgeous-Alexander, driving his Mercedes-AMG G 63 to practice and games.



Gilgeous-Alexander, known for his expanding car collection, highlights the unique appeal of the AMG G 63, describing it as “swaggy” and fun to drive. His involvement in “AMG Uncovered” reflects his genuine enthusiasm for the brand and his desire to connect with the broader AMG community.

“Unique, swaggy, and loud… an extension of me, minus the loud. I’m not loud, I’m quiet.”

Shai Gilgeous-Alexander, 2024 NBA All Star
Mercedes AMG Shai Gilgeous-Alexander Uncovered
“AMG Uncovered” is a new and unscripted series of short videos celebrating the lives of AMG drivers and their cars. To launch the campaign, the first video features Oklahoma City Thunder basketball player and 2024 NBA All-Star, Shai Gilgeous-Alexander. (PHOTO: MERCEDES-AMG)

“I try to drive my AMG G 63 as much as possible. It’s unique, swaggy and fun to drive. This car is an extension of me – which is why I was excited when AMG asked me to be a part of its new ‘Uncovered’ series. It’s cool to see how other AMG owners use their cars – and sharing my passion for this brand with the AMG community.”

Gilgeous-Alexander also goes on to add, “We’re in Hamilton, Ontario, my hometown, where I grew up and was raised. I love the city, love the people.” He goes on to say that he wishes people knew that, contrary to popular belief, Ontario is not cold all year round. In fact, during the video, the hooper who is known for his fashion-sense, cools himself with a fan while wearing a jacket that he admits is “just to look good.”

Mercedes AMG Shai Gilgeous-Alexander Uncovered
“AMG Uncovered” is a new and unscripted series of short videos celebrating the lives of AMG drivers and their cars. To launch the campaign, the first video features Oklahoma City Thunder basketball player and 2024 NBA All-Star, Shai Gilgeous-Alexander. (PHOTO: MERCEDES-AMG)

But Gilgeous-Alexander is just the beginning. Future episodes promise a star-studded lineup, including Formula 1 driver Lewis Hamilton and supermodel Jess Hart, among others. Each episode features a different personality, offering exclusive insights into their chosen AMG model and the role it plays in their lives.

What sets “AMG Uncovered” apart is its authentic approach. Rather than scripted narratives, the series opts for off-camera moderators guiding organic conversations between the host and the guest. This format allows for genuine exchanges and reveals unexpected details about the owners and their cars.

Mercedes AMG Shai Uncovered
“AMG Uncovered” is a new and unscripted series of short videos celebrating the lives of AMG drivers and their cars. To launch the campaign, the first video features Oklahoma City Thunder basketball player and 2024 NBA All-Star, Shai Gilgeous-Alexander.

Moreover, the series goes beyond mere car showcases. It delves into the personal stories and connections that these individuals have with their AMG vehicles. From favorite features to hidden surprises stowed away in the car, each episode offers a glimpse into the unique bond between owner and machine.

Judith Luise Sauter, Head of Product Marketing at AMG, emphasizes the importance of capturing this emotional connection authentically. “AMG Uncovered” aims to showcase how these vehicles become an extension of their owners’ personalities and lifestyles. By eschewing traditional product videos in favor of genuine storytelling, the series puts the spotlight on the cars and the people who love them.

In a landscape inundated with glossy marketing campaigns, “AMG Uncovered” stands out as a refreshing take on automotive content. It celebrates the diverse community of AMG enthusiasts, from professional athletes to fashion icons, and invites viewers to join them on their journey.

As the series unfolds, viewers can expect to be entertained, inspired, and perhaps even surprised by the stories that unfold. Whether it’s a NASCAR racer’s customized AMG GT or a supermodel’s love affair with her AMG SL Roadster, each episode offers a window into the world of Mercedes-AMG like never before.

In the end, “AMG Uncovered” isn’t just about cars; it’s about the passion, the personalities, and the stories that make Mercedes-AMG more than just a brand—it’s a way of life.

Watch the 1st episode of AMG-Uncovered, ft. 2024 NBA All Star and Oklahoma City Thunder basketball player, Shai Gilgeous-Alexander, from Hamilton, Ontario:

Hero photo: MERCEDES-AMG

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DJ Khaled just launched a 24K Gold Toothbrush https://gentspost.com/dj-khaled-just-launched-a-24k-gold-toothbrush/ Sun, 03 Mar 2024 22:17:16 +0000 https://gentspost.com/?p=9243 DJ Khaled Aurezzi Gold plated tooth brush launch

The multi-platinum renowned producer (DJ Khaled) just dropped gold, a 24k gold-plated toothbrush that is: meet, Aurezzi. Following the success of four platinum albums, numerous hit singles, and many other…

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DJ Khaled Aurezzi Gold plated tooth brush launch

The multi-platinum renowned producer (DJ Khaled) just dropped gold, a 24k gold-plated toothbrush that is: meet, Aurezzi.

Following the success of four platinum albums, numerous hit singles, and many other collaborations including (but not limited to) his collaboration with Diddy on CIROC, it’s evident that DJ Khaled possesses a knack for fruitful collaborations. Upon encountering the oral care specialists behind Aurezzi, he quickly recognized their potential for greatness, and wanted a piece of it.

“We the best, so we brush with the best,”

DJ Khaled

“We the best, so we brush with the best,” says DJ Khaled. “Aurezzi is much more than a luxury oral care brand, it’s a lifestyle that seeks to empower. It’s the oral gold standard.”

DK Khaled x Aurezzi partnership

Fast forward a couple of years and DJ Khaled has now become an investor in Aurezzi, a Swedish company renowned as the pioneer of luxury oral care. Celebrating this partnership, he collaborated with Aurezzi to launch a deluxe gold toothbrush set, complete with gold-infused toothpaste and mouthwash.

DJ Khaled x Aurezzi gold plated 24K karat toothbrush mouthwash and toothpaste  product line set
The Aurezzi x DK Khaled complete set. (Photo: AUREZZI)

Your mouth’s about to get an upgrade

A 24-karat gold-plated upgrade.

The Aurezzi product line

At the core of the set, is a meticulously handcrafted toothbrush made in Switzerland. But not just any tooth brush… a manual toothbrush, literally dipped in 24-karat gold. Reflecting Khaled’s preference for ensuring he personally ensures thorough cleaning. Reminiscent of the brushes used during childhood, this toothbrush boasts a significant distinction from the one your dentist usually sends you home with. This one is plated in none other than 24-karat (24k) gold.

The Aurezzi 24k Gold-Plated Toothbrush.

The exquisite finish makes it a striking addition to any countertop, particularly when displayed in its complementary stand that’s included in the set. Equally lavish is the creamy golden toothpaste and glitzy mouthwash, both enriched with 24-karat gold particles. The toothpaste features hydroxyapatite, acclaimed by researchers for its superior effectiveness over fluoride in preventing tooth sensitivity and aiding in the restoration of tooth surfaces. Meanwhile, the mouthwash is specially designed to combat bacteria and promote tooth remineralization.

The Aurezzi gold-enriched mouthwash.

A little more on Aurezzi

Aurezzi’s toothbrush blends functionality with style seamlessly. Founded by Noel Abdayem, the dentist renowned for The Humble Co., known for its eco-conscious toothbrushes priced around $6 each, Aurezzi prioritizes both effectiveness and aesthetics. The brush head boasts over 5,000 soft or medium bristles, densely packed to ensure a comprehensive cleaning of your gums. While its feel on the teeth and gums resembles that of other toothbrushes, the gold plating adds a subtle weightiness not typically found in manual brushes, enhancing its tactile experience.

How to get your hands on the Aurezzi set?

The DJ Khaled X Aurezzi 24-karat gold oral care series is now ready for purchase via the brand’s website. The complete set is priced at $179 USD, but individual items are also available for separate purchase. The toothbrush is priced at $59 USD, the stand at $49 USD, the toothpaste at $39 USD, and the remarkable mouthwash at $39 USD. For those who prefer alternatives to yellow gold, the brush and stand are offered in rose gold and silver options at the same prices.

The site reflects prices in EUR but if you scroll to the bottom of the site there’s an option to see in USD, and the products do ship to Canada. Question is, how many you getting?

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Editors’ Picks: Who needs an ugly Christmas sweater when you can have these? https://gentspost.com/editors-picks-who-needs-an-ugly-christmas-sweater-when-you-have-these-to-choose-from/ Fri, 15 Dec 2023 21:09:12 +0000 https://gentspost.com/?p=8674 Ugly christmas sweater alternatives Holiday for men him man his gift ideas Ralph Lauren Harry Rosen Holt Renfrew KITH Kithmas

Get into the Holiday spirit, without giving in to the overused “ugly Christmas sweater” trend. While some may enjoy it, let’s be honest—purposefully donning unattractive, ironic clothing seems outdated. Instead…

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Ugly christmas sweater alternatives Holiday for men him man his gift ideas Ralph Lauren Harry Rosen Holt Renfrew KITH Kithmas

Get into the Holiday spirit, without giving in to the overused “ugly Christmas sweater” trend. While some may enjoy it, let’s be honest—purposefully donning unattractive, ironic clothing seems outdated. Instead of spending money on something flashy, ugly and predictable, consider investing in something that goes beyond the holiday “hype” and remains fashionable throughout the winter. Or at least “Christmasy” without being terribly kitschy.

Luckily we’re got you covered. Here you can explore several ‘chic’ options as alternatives to the worn-out ugly holiday sweater tradition (catch that double entendre? lol). Not only will these choices break away from seasonal clichés, but they’ll also guarantee that you make a lasting impression at any event, making a statement that goes beyond the festive atmosphere.

Here are the best Ugly Christmas Sweater alternatives on the market right now:

That won’t break the bank, giving you more bang for your buck AND save you the embarrassment…

ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith Ralph Lauren

1. Iconic Ralph Lauren Polo bear sweater

Warm, classy and with a Holiday spin without being too much. They even have more options directly from RalphLauren.ca for the whole family.


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

2. Kithmas fairisle sweater

Featuring a custom holiday jacquard, along with Kith Serif branding in a chunky cotton knit that’s warm and does the trick.


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith Maison Marigela

3. Margiela Sandstorm wool v-neck sweater

Offering a little bit of Holiday glitz but can easily be worn beyond the Christmas season, and perfect for those who typically lean towards more minimalistic or darker tones year-round.


Marni ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

4. Marni slanted embroidered logo virgin wool sweater

Navy coloured chunky knit logo sweater with a ribbed collar. For the one who’s down to put on some knitwear but not looking to follow the Holiday aesthetic, per se. Also seen on View the VIBE’s November cover star, Jet Bent-Lee.

*Price subject to change.

Hugo ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

5. HUGO Soslo Intarsia wool-blend sweater

Definitely for those more in the Holiday spirit, but keeping it classy with HUGO, as an alternative to an over the top ugly Christmas sweater.


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

6. Kith tilden crewneck sweater

Beautiful muted tones (also available in other colours), this cable-knit look-a-like, is clean, classy, and still fits the bill as a Holiday sweater, we’d say.


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith  Alexander McQueen

7. Alexander McQueen ink flower crewneck

This cozy long-sleeve pullover rocks an Ink Flower jacquard motif, that screams McQueen. With a laid-back crewneck and sleek ribbed knit trims to keep things classy, vs an ugly / kitschy sweater for the company Christmas party.


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

8. Benson brisco chevron knitwear

Classic fit and pattern, with a super soft wool blend texture. Perfect for the more subtle Holiday look, that you can use throughout the winter. Great for layering!


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

9. Kith wyona full zip sweater

It’s giving winter sweater vibes with a prominently placed serif Kith logo, because, why not? For those who don’t shy from a bit of colour while adhering to the Holiday (not) ugly Christmas sweater requirement. But also, can be used throughout the season.


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

10. Moncler jacquard monogram cotton-blend sweater

For those who don’t shy away from a bold logo print. This one would work weather you’re out for anything from an Aspen après ski moment to a company Christmas party.


ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith

11. Canali ombré wool and nylon crewneck

Adorned with a two-tone intarsia ombré-like pattern, this long-sleeve knit crewneck pullover has ribbed knit trim, crafted in Italy. Perfect for those looking for something more monochromatic.


Honourable mention: Tastefully kitschy

ugly christmas sweater alternatives for him men holiday Holt Renfrew Harry Rosen Kith  Charlie Brown

12. Kith for Peanuts Charlie sweater

Because what could be more iconic than Charlie Brown/Peanuts at Christmas?

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The Loewe x On Cloudtilt is here: Ultimate comfort with class https://gentspost.com/the-loewe-x-ons-cloudtilts-are-here-ultimate-comfort-with-class/ Thu, 19 Oct 2023 22:03:16 +0000 https://gentspost.com/?p=7883 Loewe On Cloudtilt Gent's Post Product Feature Collaboration available in Canada Toronto Now

At the start of the previous year, Loewe and On revealed they are collaborating on a sneaker. Yet another partnership! But who would have guessed that? Not I. However, what…

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Loewe On Cloudtilt Gent's Post Product Feature Collaboration available in Canada Toronto Now

At the start of the previous year, Loewe and On revealed they are collaborating on a sneaker. Yet another partnership! But who would have guessed that? Not I. However, what has taken everyone truly by surprise was the immense popularity gained by this collection. Now, following two joint projects, the duo is joining forces once again for the Loewe x On Cloudtilt, which luckily for us is now available, in Canada too!

Introducing their inaugural entirely unique design, the Cloudtilt seamlessly merges Loewe’s polished visual style with On’s inventive elements. Pioneering the use of On’s CloudTec Phase midsole, this footwear stands out as one of the initial shoes to showcase a cushioning technology crafted entirely through computer and AI generation. Renowned for its exceptional comfort, it’s purposefully engineered to alleviate pressure on the legs and body—a thoughtful touch for sure.

Loewe and On collaboration Cloudtilt sneakers Thibault Grevet
Photo: Thibault Grevet / Loewe x On

More noteworthy features include a mesh upper meticulously fashioned from 99 percent recycled polyester, coupled with packaging crafted entirely from recycled materials. The Cloudtilt doesn’t stop there; it offers an extensive array of color options, ranging from timeless ‘All Black’ and ‘All White’ choices to vibrant selections like ‘Forever Blue,’ ‘Khaki Green,’ ‘Purple Rose,’ and the EmRata-approved ‘Lime Green.’

Despite being a relatively young player in the sneaker scene since its establishment in 2010, On has swiftly risen to become one of the most buzzed-about brands. Astonishingly, sales data from the online marketplace StockX reveals a staggering 15,000% surge in the past year alone—that’s impressive! Their growth can be attributed to notable collaborations with brands such as Post Archive Fashion, South2 West8, and, of course, Loewe, injecting a significant boost of vitality into this Zurich-based label.

Available for purchase in Canada from Loewe or On directly, or from other online retailers that deliver to Canada like Net-A-Porter and Mr Porter. Want to see what it “looks” like on? Check out their AR tool here to virtually try it on.

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The best dressed Gents at this year’s Canadian Arts and Fashion Awards (CAFA 2023) https://gentspost.com/the-best-dressed-gents-at-this-years-canadian-arts-and-fashion-awards-cafa-2023/ Mon, 16 Oct 2023 05:05:54 +0000 https://gentspost.com/?p=7811 CAFA Best Dressed 2023 Gent's Men Red Carpet George Pimentel Director X Julien Christian Lutz

Let’s face it, who doesn’t like a best dressed list? It’s a great way to seek inspiration for your next night out, charitable function, wedding or even the upcoming Holiday…

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CAFA Best Dressed 2023 Gent's Men Red Carpet George Pimentel Director X Julien Christian Lutz

Let’s face it, who doesn’t like a best dressed list? It’s a great way to seek inspiration for your next night out, charitable function, wedding or even the upcoming Holiday party season. What better crowd to seek inspiration from, than the Canadian Arts & Fashion scene. Well thanks to our collaboration with the View the VIBE team, you now can. Collectively, we curated these best dressed gents amongst the hundreds (if not thousands) of photos of attendees to hit the red carpet, stage or portrait studio thanks to the Toronto photography-legend, George Pimentel himself, and his team.

No more waiting. Here’s our hands down favourites…

These Gent’s did not come to play…

We saw it all. From oversized, to this season’s hottest colour (red), to monochromatic and strikingly bold looks, these gents came out in style.

Oversized is in:

CAFA Nominee for stylist of the year, Bobby Bowen in a custom Mr. Saturday suit, (Photo: George Pimentel and team / CAFA)
Photo: George Pimentel and team, for CAFA

CAFA Nominee for stylist of the year, Bobby Bowen in a custom Mr. Saturday monochromatic black-on-black look, with a dramatic shoulder.

PHOTO: GEORGE PIMENTEL AND TEAM, FOR CAFA

We don’t know what we love more about this look, the over the top collar, or corsage. But overall, it’s a vibe.

Photo: George pimentel and team, for CAFA.

The incredible, Kirk Pickersgill in his own brand, Greta Constantine’s, very own custom black-on-black look with an over the top shoulder.

Photo: George Pimentel, and team for CAFA.

The New Gent List alumni, Lexson Millington (also known as, his IG handle, @lexsonator), in this retro vibe and these statement oversized pants are straight fire.

Bold looks:

Photo: George Pimentel and team, for CAfa

Hands down, Donte Colley in this Vveyago look was iconic. Just wow!

Photo: George Pimentel and team, for CAFA

Rising star photographer and CAFA image maker of the year award nominee, James Nicholas (also known as Nick) Merzetti, was in this striking leather-on-leather look from Northbound Leather and Alexander McQueen chrome tipped chelsea boots.

PhotoL George Pimentel and team, for Cafa

CAFA hair stylist of the year award winner, Andrew Ly in a custom Jay Forest look, that’s minimal yet bold in it’s own way. And let’s just say, tule, mesh and bare chests are here to stay.

Less is more:

Photo: george Pimentel and team, for CaFA

Fashion Magazine creative/fashion director, George Antonopoulos, seen in a H&M Studio x Mugler suit and Canadian designer, Dean Davidson accessories, in this clean yet striking minimal look.

Canadian creative icon, Julien Christian Lutz (also known as, Director X), whom you may remember from our season 4 (episode 54) of Gent’s Talk. Who was seen in this custom Mr. Saturday suit, who took to the stage to present this year’s award recipient of the Men’s Designer of the year CAFA.

Check ’em out on IG:

More memorable looks:

Feel free to share and tag us, but don’t forget to credit where credit is due, and George and his team work tirelessly on these, so please ensure to credit George Pimentel accordingly. #CAFABestDressed

All photos courtesy of George Pimentel and team, for CAFA. 

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Racing to improve diversity in motorsport https://gentspost.com/racing-to-improve-diversity-in-motorsport/ Tue, 04 Jul 2023 17:19:14 +0000 https://gentspost.com/?p=7043 Lewis Hamilton F1 Formula One Race Car Driver Mercedes-Benz Canada Canadian Grand Prix Gent's Post Cover Story

Even those not familiar with Formula One (F1) racing know the name Lewis Hamilton. The seven-time world champion racer is the current record holder for the most wins, pole positions,…

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Lewis Hamilton F1 Formula One Race Car Driver Mercedes-Benz Canada Canadian Grand Prix Gent's Post Cover Story

Even those not familiar with Formula One (F1) racing know the name Lewis Hamilton. The seven-time world champion racer is the current record holder for the most wins, pole positions, and podium finishes in F1 history. He’s also the first Black F1 driver.

But Sir Lewis Hamilton, who was knighted in 2021, is more than just a global sporting icon and inevitable hero to countless up-and-coming racers: he’s a relentless social activist, fashion designer, musician, and force for combating racism and increasing diversity in motorsport. The world has taken notice; Hamilton was named 1 of TIME magazine’s ‘100 Most Influential People’ in 2020 for his importance both on-and-off the track.

Lewis Hamilton Knighted at the Windsor Castle
Sir Lewis Hamilton after officially receiving his knighthood from the Prince of Wales at Windsor Castle on Wednesday, December 15, 2021. (Photo: Courtesy of formula One)

SEE MORE:
Ferrari takes pole position as F1 team valuations hit new high >>>
Mavericks of Motorsport: Lewis Hamilton joins Mercedes-AMG >>>

At this year’s Formula One Canadian Grand Prix this June, Hamilton joined Canadian race car drivers Demi Chalkias and Marc Lafleurat the Ritz-Carlton Montreal for the “Mavericks of Motorsport” panel discussion presented by Mercedes-AMG. It offered insight into what fuels Hamilton to think and act in an independent way, often breaking norms, and how this approach has driven him to achieve personal and career goals. The conversation was moderated by award-winning Canadian sports broadcaster, producer, and entrepreneur, Kayla Grey.

LEFT: Panel presented by Mercedes-AMG moderator, Canadian sports commentator, Kayla Grey, alongside fellow Mercedes-Benz “Mavericks of Motorsport” drivers, Lewis Hamilton, Marc Lafleur and Demi Chalkias. // RIGHT: Lewis Hamilton takes the stage during. the F1 Canadian Grand Prix in Montreal for a panel presented by Mercedes-AMG. (Photos: Courtesy of Mercedes-Benz Canada)

From humble starts to dominating the track

Hamilton, a 38-year-old United Kingdom (UK) native, was born and raised in Stevenage, Hertfordshire and began with modest means. Hamilton told Grey that his parents put their life savings into his racing career to fuel his childhood passion for the sport. It quickly began to show promise of paying off: Hamilton’s early talents were recognized when he was just 10-years-old and won his first British go-carting championship.

Hamilton joined the McLaren young driver programme in 1998 when he was barely a teenager. This lead to a F1 drive with McLaren from 2007-2012, where Hamilton became the first – and, so far, only – Black driver to race in the series, setting numerous records in the process. In the following season, Hamilton became the then-youngest ever F1 champion.

After his 6-successful-years with McLaren, Hamilton signed with Mercedes in 2013. In 2014, with the dawn of a new era in the sport owing to a major power unit shift, Hamilton secured a second Drivers’ Championship. The following year saw 10-wins and 17-total-podiums for Hamilton, which netted a 3rd world title. At this point, he had long become a household name.

Mercedes drive Lewis Hamilton (courtesy of Mercedes-Benz Canada) Formula One - Mercedes-AMG PETRONAS F1 Team, 2023 Canadian GP. Lewis Hamilton
Formula One – Mercedes-AMG PETRONAS F1 Team driver, Lewis Hamilton at the 2023 CANADIAN GP. where Hamilton finished third place. (Photo: Mercedes-Benz)

Racing ahead and record-breaking

While he narrowly missed out on the world title in 2016, Hamilton secured it again in 2017 with 2-rounds to spare. This started a run of 4-consecutive Drivers’ Championships for Hamilton. Along the way, he shattered many of the most prestigious records in the sport, including famously surpassing Michael Schumacher’s tally of F1 race wins in 2020. At the Turkish Grand Prix that same year, Hamilton matched Schumacher’s record of world titles with his 7th championship.

An intense 2021 season saw Hamilton became the first driver to reach both 100-wins and 100-pole positions in the sport’s history. After a year-long battle, he narrowly lost out to 1 of his greatest competitors, Red Bull’s Max Verstappen, in controversial circumstances but still helped his team Mercedes to its eighth consecutive Constructors’ title.

While the 2023 season isn’t panning out exactly as Hamilton had hoped – he was just dropped from the sprint shootout after a disappointing sprint qualifying session in the F1 Austrian Grand Prix – it’s likely just a blip for the celebrated racer, who we won’t see hang up his helmet and retire any time soon.

Formula One – Mercedes-AMG PETRONAS F1 Team, Lewis Hamilton, stepping up to his vehicle at the 2023 AUSTRIAN GP. (Photo: Mercedes-benz)

Changing the status quo

Hamilton has a loud and clear mission to improve diversity in motorsport. After reviewing the lack of diversity within the end-of-season photo in 2019, Hamilton set out to understand the specific barriers to the recruitment and progression of Black people within UK motorsport and to understand the hard facts. He formed The Hamilton Commission, alongside The Royal Academy of Engineering, facilitating an opportunity to simultaneously address the underrepresentation of Black people in UK motorsport, as well as the STEM sector.

Following a 10-month research period, which included initial data analysis, stakeholder mapping, a literature review in sport, education and employment, as well as primary quantitative and qualitative research with young people and in depth interviews with key stakeholders, The Hamilton Commission published its report, Accelerating Change: Improving Representation of Black People in UK Motorsport.
“There was such a lack of diverse talent coming through, particularly in STEM subjects and engineering,” Hamilton told Grey. “So, that’s why I put together this commission in the UK; to try and understand what the barriers were for kids that look like me, or like us, to get into STEM and engineering. And then I presented that to the industry, which is so cool. I was definitely nervous!”

The report outlines 10-recommendations to address current issues and challenges. “Our team was really responsive,” says Hamilton. “I think we had like 3% diversity within the team. Now, I think it’s over 15% – and only in a couple of years. So, it just [goes to] show what is possible.”

Hamilton also created Mission 44 in 2021. The non-profit focuses on improving diversity in motorsport, while also improving overall education and opportunities for Black youth in the UK.

“I didn’t understand why I was, having such success…and it was an amazing feeling,” Hamilton told Grey. “But, it’s very lonely at the top, for one. And, I couldn’t quite understand exactly why… why me? Why was I one of the only ones to slip through the cracks and-and make it to the top? And then I realized that they have this platform, to be able to raise, uplift and transform the lives of young youth. So, that’s why I put together that organization.”

Formula One – Mercedes-AMG PETRONAS F1 Team, Lewis Hamilton, at the 2023 AUSTRIAN GP. (Photo: Mercedes-benz)

A relentlessly passionate voice

Hamilton doesn’t shy away from using his highly visible platform as a means to inspire change.

In the 2020 season, he took a knee at the start of the races, making a statement against racism. At the 2020 F1 Tuscan Grand Prix, Hamilton wore a black shirt with the words “Arrest the cops who killed Breonna Taylor” on the front. Also an ally of the LGBTQ+ community, Hamilton showed his support by wearing a Pride flag helmet when he won the Saudi Arabian Grand Prix in 2021.

When it comes to lending his voice to important causes, Hamilton won’t be silenced. After the Fédération Internationale de l’Automobile (FIA) introduced new rules restricting drivers from making “political, religious and personal statements,” unless pre-approved in writing in December, Hamilton vocally opposed the move, publicly stating that nothing will stop him from speaking out.

Top view of LEwis Hamilton’s car as well as his Helmet–showcasing the pride flag–at the 2023 F1 Canadian Grand PRiz in Montreal. Hamilton said, “I LOVE DRIVING THIS TRACK, IT’S MEGA!” (Photo: Mercedes-Benz)

While breaking records is inevitably nice, Hamilton remains focused on changing the face of the spot.

“For me and my dad, we were the only people of colour on the racetrack and racing,” said Hamilton. “It’s great that now, we’re starting to see not only [the] audience being a lot more diverse, but [an understanding amongst] our team. When I was asking the questions like ‘Why am I the only person of colour in the room?’ There was never an answer for it. And I was not naturally happy with that answer. And everyone’s always saying, ‘We want the best in class.’ But I think that was almost insinuating that people of colour, or people from underserved communities, aren’t as talented.”

LEFT: CLOSE UP OF THE BACK OF HAMILTON’S HELMET, SHOWCASING THE PRIDE Flag in the back, inside his vehicle at the 2023 f1 Canadian Grand Prix. // RIGHT: Hamilton waves at crowds/fans in the stands AT THE 2023 CANADIAN GRAND PRIX. (PHOTOS: MERCEDES-BENZ)

His legacy on and off the track

In terms of his legacy, Hamilton would rather be remembered for his change-making than for his performance behind the wheel. “Ultimately, I don’t really care to be remembered as the greatest, or even one of the greatest in my sport,” said Hamilton. “I feel more passionate about being able to look back at the sport in 10-to-20-years and see that it is more diverse, more accepting and more inclusive.”

While he’s already made major moves, his work is just getting started to reach this goal. “I’ve got a lifetime of work to do within the sport,” he told Grey. “I think more broader than that. It’s not just about uplifting young Black talent, it’s literally kids from all different backgrounds; helping them realize their dreams and [show them] that nothing’s impossible. It’s really put a rocket behind me.”

Hamilton told Grey that he’s partially fuelled by trying to stay in a positive mindset every day. “It’s about manifesting your dreams and goals,” said Hamilton. “I’m not perfect, but I always try and start my day off by saying positive things to myself; ‘This is what I’m going to do, this is where I’m going.’ And just never take your eye off the goal and just stay focused, you know.”

He admits, however, that this isn’t as easy to do as it sounds. “You know how hard it is (directed at Grey); many have had their ups and downs,” said Hamilton. “It’s not easy to just keep going and keep pushing, but I’m really grateful I get to work with an amazing team. And I do know that when I arrive, it’s how you turn up for everyone, because we’re all in it together. That’s why I always say, we win and we lose as a team.”

“…we win and we lose as a TEAM.”

Lewis Hamilton (@lewishamilton)
Formula One – Mercedes-AMG PETRONAS F1 Team, Drive Lewis Hamilton on the track at the 2023 Canadian GP. (Photo: MERCEDES-BENZ)

Authenticity and leaving the world a better place

The state of the environment is another cause close to Hamilton’s heart and he often takes to social media to share the devastating consequences of human behaviour on the environment. He doesn’t allow plastics in his homes and even kissed his private jet goodbye a few years back.

The plant-based activist acknowledges that his sport isn’t without its negative impacts on the environment, but highlights how it has been using hybrid technology since 2009, paving the way for today’s electric vehicles. Last year, Hamilton’s Mercedes team made headlines for dramatically reducing its carbon footprint during a triple-header, saving 44,000-kilos of CO2 from being released into the atmosphere by using vegetable oil to power their caravan.

“We’re travelling, we land, and there’s a lot of waste when we leave,” said Hamilton. “And it’s asking the difficult questions like we want to leave a positive legacy and leave the place better than it was – I think we should always leave the place better than when we arrived. And that’s having those difficult conversations with the people with the power to make those changes. So, I’m comfortable in challenging everyone.”

Hamilton is also comfortable with being exactly who he is by now. “I remember when I was younger, and I was heavily influenced by hip-hop and wore baggy clothes,” reflects Hamilton. “I remember when I came to McLaren and my boss looking me up and down, like, ‘What are you wearing?’ I remember having long hair and being asked to cut my hair. It was quite uncomfortable. And it took me a long time to just get confident and say ‘This is who I am, and you just have to accept me the way I am.’ Um, and that’s just been a real process.”

Hamilton was also seen at the recent Louis Vuitton SS24 runway in Paris (just after the races in Montreal)–likely to support Pharrell’ debut collection


Lewis Hamilton F1 Formula One Race Car Driver Mercedes-Benz Canada Canadian Grand Prix Gent's Post Cover Story
Credits

Words by Erin Davis. Edited by Steven Branco and Samir Mourani. Photography courtesy of Mercedes-AMG PETRONAS F1 Team / Mercedes-Benz Canada, and the respective photographer(s) credited accordingly. Art by Steven Branco. 

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Bourbon is all the rage right now. Get to know it’s unique traits! https://gentspost.com/bourbon-is-all-the-rage-right-now-get-to-know-its-unique-traits/ Wed, 21 Dec 2022 17:16:13 +0000 https://gentspost.com/?p=5798 Angel's Envy Bourbon Whiskey Whisky LCBO in Canada Ontario

Whisky bars are on the rise across the city, opening up in the trendiest neighbourhoods and hotspots at lightning speed. Like tequila, whisky seems to be one of Toronto’s trendiest…

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Angel's Envy Bourbon Whiskey Whisky LCBO in Canada Ontario

Whisky bars are on the rise across the city, opening up in the trendiest neighbourhoods and hotspots at lightning speed. Like tequila, whisky seems to be one of Toronto’s trendiest spirits, offering up complex flavours, exquisite cocktail creations, and different subcategories to make each sip perfect for its consumer. 

Bourbon is one of the specific subset of whiskeys, used for sipping and for mixing. Essentially, all bourbons are whiskeys, but not all whiskeys are bourbons. In fact, there are specific laws that define what a bourbon is, engraving its place in history and ensuring that companies like Angel’s Envy, which just started offering its Kentucky Straight Bourbon Finished in Port Wine Barrels in Canada, craft a perfectly distilled spirit with consistency and efficiency. 

For a whisky to be considered a bourbon, it must be produced in the United States, and at least 51% of the grain must be corn. In order for it to be legally described as bourbon, the grains must not be distilled over 160 proof (the proof calculates the alcohol content by doubling the alcohol percentage), and must be no higher than 125 proof when aged. Finally, when bottled, it must be a minimum of 80 proof to be considered bourbon. The proof requirements are in place to allow for more complex flavours to come out, many of which go away when the alcohol concentrations get too high early in the process. Also, nothing but water can be added to the spirit, and water can only be added to lessen the proof when necessary. 

There are also specific regulations concerning how the spirit is aged. Bourbon must be aged in charred new oak containers. Bourbon needs the first use of the barrel so that it can bring out sweeter flavour profiles when interacting with the char. 

Angel's Envy best bourbon whiskey now available in Canada at the LCBO and SAQ

A new bourbon comes to Canada: About Angel’s Envy Kentucky Straight Bourbon 

Recently, a new brand of whiskey took Canada by storm: Angel’s Envy Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels became widely available on shelves across the country following unprecedented demand when it first launched. The spirit, which is 86.6 proof (43.3% ABV), is crafted in Louisville Kentucky, a popular spot for bourbon creation. But, the Angel’s Envy Brand Home was the first ever full-production whiskey distillery in Louisville, opening in 2016 and recently undergoing a impressive expansion.  

Of course, Angel’s Envy Bourbon fits the proof requirement, and is evidently crafted in the United States. But, the charred new oak containers that age the spirit to meet regulations are only the first part of the process. What sets Angel’s Envy apart is their bourbon undergoes a secondary ageing process, spending four to six months port barrels sourced from Portugal, creating a unique flavour profile. Angel’s Envy Kentucky Straight bourbon offers notes of vanilla, bitter chocolate and toasted nuts, as well as a finish of lingering sweetness that slowly fades, thanks to the port barrels. 

Angel’s Envy Kentucky Straight Bourbon is available at LCBO in Ontario, and any local liquor store across the country for $79.95 (price may vary by province or retailer). 


In collaboration with Louisville Distilling Co LLC

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